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Joe Cannon, MS

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Top 5 Ways To Get Website Traffic

By Joe Cannon Leave a Comment

update 2/27/20. As a trainer, hopefully, you have a website. If you don’t you need a website because they are powerful tools that can help you not only get clients but also help spread your name and reputation to people you might never meet! I’ve made many good contacts BECAUSE of my website –and you […]

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Filed Under: Websites

Is Your Personal Fitness Trainer Burned Out? Top 4 Signs

By Joe Cannon 1 Comment

Update 2/27/20. Personal training is usually the top profit center in health clubs. Maintaining an efficient personal training staff is critical not only to the gym’s bottom line but also to its ability to expand its services to the public. But, how does health club management know when its staff is burned out – or […]

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Filed Under: Personal Trainer

Personal Training and The Death of Michael Jackson

By Joe Cannon 5 Comments

Can personal trainers learn anything from the death of Michael Jackson? Absolutely because when I first heard of what happened – and DID NOT happen on that terrible night, I knew this unfortunate incident could be used to help personal trainers if they find themselves in a situation where they have to help a person […]

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Filed Under: Personal Trainer

Fake Personal Trainer Certifications

By Joe Cannon 12 Comments

As I was driving to a client the other day I noticed a personal training studio that was offering a “personal training certification” class. When I got home I went to their website and discovered that the “certification” was taught by the gym’s personal trainers! This got my spidey sense tingling because unfortunately, I’ve seen […]

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Filed Under: Certifications Tagged With: Certifications, Personal Training

10 Minutes of Exercise Lasts 1 Hour Later

By Joe Cannon Leave a Comment

You have probably heard the news that just 10 minutes of brisk walking can produce fat-burning changes that can last for up to 1 hour after exercise. This announcement made headlines but there is something that none of the news agencies picked up on. This so-called “new discovery” is nothing new! Here is the scoop […]

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Filed Under: Exercise

Jillian Michaels – Is She The Best Personal Trainer?

By Joe Cannon 6 Comments

I teach a lot of classes to personal trainers and those seeking to become trainers and I often encourage people to watch the Biggest Loser. I suggest this not as an example of what to do but rather to show them what NOT to do. Of course, people lose a lot of weight on the […]

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Filed Under: Personal Trainer Tagged With: Jillian Michaels

Jillian Michaels. Does She Give Personal Training a Bad Name?

By Joe Cannon 1 Comment

I read an interesting article today by a reporter, Terry Foster, who writes for the Detroit News. He basically interviewed his personal trainer who said that some people told her they did not want a personal trainer because they were “mean”. They base this perception mostly on what they see TV trainers like Jillian Michaels […]

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Filed Under: Personal Trainer Tagged With: Jillian Michaels

Tony Horton 10 Minute Trainer Review

By Joe Cannon 6 Comments

The 10-minute trainer is a 10-minute long exercise program advertised on TV that’s supposed to change people’s body in just 10 minutes a day. The infomercial says 10 Minute Trainer was created by Tony Horton, the person behind the popular P90X. At the heart of the 10 Minute Trainer is the Super Stacking which the […]

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Filed Under: Product Reviews

Personal Training Don’t Make This Mistake

By Joe Cannon 6 Comments

I was working out at the gym when I noticed one of the personal trainers, working with a couple of female members. I could tell they were novices by the way they were acting around the equipment so it was good that they had a trainer showing them the ropes.  At one point, the personal […]

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Filed Under: Personal Trainer Tagged With: Personal Training

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About

I'm Joe Cannon. I hold an MS in exercise science and a BS in chemistry and biology.

I've been quoted in the New York Times and Daily Beast to name a few. I've even lectured to the NASA community.

I train personal trainers and I'm the author of the first book on rhabdomyolysis (rhabdo) & exercise, a topic I've been teaching about for over 10 years.

Since the 1990s, I've investigated dietary supplements. My supplement reviews can be found at SupplementClarity.com
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My Rhabdo Book

101 Personal Trainer Marketing Secrets

My Personal Trainer Practice Test

How To Become A Personal Trainer

My Personal Training Textbook

My Book: Advanced Personal Training

Secrets to the NASM Test

Fitness Professionals Guide to Muscle Anatatomy and Human Movement

ACE Personal Training Textbook

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Credentials

Joe Cannon, MS has written for several publications including The Journal of Strength and Conditioning, Today's Dietitian, and Prevention. He's been quoted in the New York Times, lectured to NASA and has been a content consultant for Dateline NBC. He's the author of the first book ever published on rhabdomyolysis and exercise. Joe Cannon, has a BS in Chemistry and Biology and a MS in Exercise Science. He is a Certified Strength and Conditioning Specialist (CSCS) and a personal trainer certified by the National Strength and Conditioning Association (NSCA).
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