As a new year comes upon us, many personal trainers start to think anew about their business and what they can do to make it better. Some consider buying new exercise equipment while others think about different ways they can get clients (tip: see my trainer marketing book for more on that). One area of […]

Update 2/27/20. If you are a personal trainer, my guess is that whenever someone brings up Planet Fitness, you probably laugh and tell jokes about them. Maybe you even recount a story of someone who set off the “Lunk Alarm.” Well, I’m here to say you should not laugh at Planet Fitness because they are […]

So, you’ve decided you need fitness insurance  as a professional in the fitness industry. As you might already know, the process of applying for coverage and understanding your policy can be confusing. To make your application process a bit easier, let’s break down the points of various terms you may encounter when purchasing personal trainer […]

So you showed up at your client’s house to train them and you find the person coughing and sneezing and dribbling snot everywhere. Oh, and they STILL want to workout. Has this ever happened to you? What would you do in this situation? Let me try to give you some advice on what to do […]

Updated February 12, 2024. A lot of people ask me about personal trainer insurance. In fact, it’s one of the most common questions I get. While there are many companies out there that offer trainer liability insurance, not all policies are equal and some important things may be overlooked. Because of this, I reached out […]

Update 2/27/20. When most people write about the mistakes that personal trainers make, they focus on exercises. Granted I’ve seen them too (here’s a post about it), but I don’t want to do that here. As a self-employed personal trainer since 2002, I instead, I want to focus on career and business mistakes because, in […]

Update 5/12/20. Let’s talk about personal trainers giving out nutrition advice. Should they do it  – or better yet – are they able/qualified to do it? Should personal trainers create diets for their clients? How about supplements? Should trainers recommend supplements? If yes, which ones? What happens if you make a mistake? Can you be […]

Update 8/29/20. Business cards are one of the first things many personal trainers have made for them, especially if they are self-employed. Some gyms may even have business cards for their fitness staff as well. But, what do you put on those cards? Can you call yourself anything? Is there anything you shouldn’t put on […]