Update 11/28/20. These days, it seems that there are fitness bootcamps everywhere you look. Even weekly classes in a gym are now being referred to as fitness boot camps because it’s the new trendy buzz word. Because of this, what you do right now to make sure that your bootcamp business does not become lost in this media circus?
If you have been in the fitness business for any length of time, you will know it all comes down to fitness marketing, but not just any fitness marketing – it has to be innovative and fresh.
The first thing you should decide is what niche to promote your bootcamp too. I know it’s tempting to be all things to everyone but that’s what a whole lot of other fitness professionals are doing so here is your first chance to stand out from the crowd.
Sure Victory Fitness Bootcamp Kit. Everything you need to create and market your bootcamps
There is another great reason for specializing as well as it makes it much easier to find the best places to advertise as well. Let’s look at a couple of examples.
- Perhaps you have designed your boot-camp for agility, then you could target local athletic teams through visiting the local running track or local high schools or colleges.
- Maybe your fitness boot-camp is for mothers who have just had babies and want lose slim down. You could frequent baby accessory and clothes shops or even place a few strategically placed leaflets at the local maternity wards!
You potential clients are more likely to choose your boot-camp if you can get them to remember you. You know the saying ‘nothing in life is for free’? Well, that’s one myth you can explode by offering a free Saturday workout for people. Once they see how you would conduct your boot-camp you can get them hooked to attend everyday. Best of all they will remember you!
More and more people are using the internet to search for ways to get fit and there is a variety of ways that you can get your boot camp in front of these searchers – writing articles, creating a mini video about your bootcamp and blogging about it to name a few (hint, hint…).
Good Tip. The best internet fitness marketing tip I know is that you can also find websites dedicated to the niche (and geographical location) you advertise to and you can contact these website owners and see if they would promote your fitness bootcamp for a commission and attract new clients that way.
A fitness business should definitely take advantage of what fitness marketing avenues the internet opens up for them especially as only a small proportion of fitness professionals presently use it to advertise their classes and bootcamps – see it as another chance to stand out from the crowd.
Georgette Pann is a self employed fitness trainer and the creator of The Sure Victory Fitness Bootcamp Kit for trainers
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